Micro bias and macro prejudice in the teaching of marketing
Raymond Benton, Jr
| Year of publication: |
1985
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|---|---|
| Authors: | Benton, Raymond |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 5.1985, 2, p. 43-58
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| Subject: | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001029040