Micro-entrepreneurship as a bottom-up approach for poverty eradication and sustainable development : an understanding of marketing exchange system to the poor
Year of publication: |
2022
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Authors: | Wani, Tahir Ahmad ; Singh, Ramendra ; Tyagi, Nikita |
Published in: |
Marketing to the poor : creating value. - London : Routledge, Taylor & Francis Group, ISBN 978-1-000-63321-4. - 2022, p. 113-130
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Subject: | Jammu und Kaschmir | Jammu and Kashmir | Entrepreneurship | Entrepreneurship approach | Kleinstunternehmen | Micro business | Armutsbekämpfung | Poverty reduction | Nachhaltige Entwicklung | Sustainable development | Indien | India |
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