Micro MBA : Theory and Practice

Intro -- Preface -- Contents -- Brief biographical sketches of editors -- 1. Organizational culture: forces that shape thinking, behavior, and success -- 2. Corporate social responsibility reporting and sustainability -- 3. Project management -- 4. Consumer behavior: the importance of millennials in the tourism industry -- 5. Performance appraisal: a critical tool in effective human resource management -- 6. Job analysis: an application in a knowledge-intensive, high-performance SME -- Index.