Microblogging for engagement : effects of prior company involvement, communication strategy, and emojis on Western and Chinese users
Shu Zhang, Menno D. T. de Jong and Jordy F. Gosselt
| Year of publication: |
2022
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| Authors: | Zhang, Shu ; Jong, Menno D. T. de ; Gosselt, Jordy F. |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 5, p. 616-630
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| Subject: | company microblogs | Cross-cultural communication | online engagement | social media | Twitter | Social Web | Social web | China | Web 2.0-Technologien | Web 2.0 technologies | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Interne Kommunikation | Internal communication | Öffentlichkeitsarbeit | Public relations | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2022.2040073 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013466107