MicroLink strategy drives innovation : Estonian IT company plays catch‐up with competition

Purpose – The aim is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the article in context. Findings – When people think of innovation it is generally in terms of new products or services. This may be especially so in the context of IT where recent decades have seen a constant stream of new offerings, usually marketed with the prefix “innovative”. Practical implications – The piece provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.