"Miles ahead" - using jazz to investigate improvisation and market orientation
| Year of publication: |
2007
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|---|---|
| Authors: | Dennis, Noel ; Macaulay, Michael |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 41.2007, 5-6, p. 608-623
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