Miles and Snow Typology : most influential journals, articles, authors and subject areas

Purpose: The purpose of this paper is to find out the most influential journals, articles, authors and the subject areas where Miles and Snow typology is used. The study identifies the opportunities for future research as well. Design/methodology/approach: Review is based on 196 journal articles selected through a systematic and rigorous search process from the four databases: ProQuest, Business Source Complete, Willy and Science Direct. Total Citation, threshold citations, fractional citation and citation per year techniques are used for analyses. Findings: Strategic Management Journal (SMJ), Academy of Management Journal (AMJ) and Journal of Marketing (JOM) are the most influential Journals. The most influential and prolific articles on the subject are from Hambrick (1983), Conantet al.(1990), Dotyet al.(1993), Sabherwalet al.(2001), Desarboet al.(2005) and Fiss (2011). Management, strategic management and marketing are the most studied subject areas. Originality/value: Although there have been many reviews of the literature on this typology, the systematic review on Miles and Snow typology to find out the most influential journals, authors, articles and subject area has not been done before.