Millennials alumni and donor behaviour : an insight from management-based university in Malaysia
Hasnizam Shaari, Phoon Lee Yong, Salniza M. Salleh and Selvan Perumal, Fakhrul Anwar Zainol
| Year of publication: |
2019
|
|---|---|
| Authors: | Hasnizam Shaari ; Phoon Lee Yong ; Salniza Md. Salleh ; Selvan Perumal ; Fakhrul Anwar Zainol |
| Published in: |
International journal of applied management science. - Olney, Bucks. : Inderscience, ISSN 1755-8913, ZDB-ID 2481912-8. - Vol. 11.2019, 4, p. 352-369
|
| Subject: | brand management | alumni donor intention | religiosity | theory of planned behaviour | university | millennials alumni | peer pressure | attitude towards donation | Malaysia | Fundraising | Hochschule | Higher education institution | Markenführung | Brand management | Verbrauchereinstellung | Consumer attitudes | Verhalten | Behaviour | Konsumentenverhalten | Consumer behaviour | Absolventen | Graduates | Motivation | Hochschulfinanzierung | Higher education financing | Studierende | Students |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJAMS.2019.103706 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012160433