Millennials' preference of hedonic value over utilitarian value : Evidence from a developing country
| Year of publication: |
2020
|
|---|---|
| Authors: | Alam, Mirza Mohammad Didarul ; Babu, Mujahid Mohiuddin ; Noor, Nor Azila Mohd ; Rahman, Syed Abidur ; Alam, Mohammad Zahedul |
| Published in: |
Strategic Change. - Wiley, ISSN 1099-1697, ZDB-ID 2002166-5. - Vol. 29.2020, 6 (15.11.), p. 649-663
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jsc.2380 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012407402