Millennials & Snapchat : self-expression through its use and its influence on purchase motivation
José Flecha-Ortíz, María Santos-Corrada, Virgin Dones-González, Evelyn López-González, Alberto Vega
| Year of publication: |
2021
|
|---|---|
| Authors: | Flecha-Ortíz, José ; Santos Corrada, María De Los M. ; Dones-González, Virgin ; López-González, Evelyn ; Vega, Alberto |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 798-805
|
| Subject: | Dynamic factors | Intensity of use | Purchase motivation | Self-expression | Sharing | Stable factors |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.03.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494178