Mimicking vs. counter-programming strategies for television programs
Marc Bourreau
| Year of publication: |
2003
|
|---|---|
| Authors: | Bourreau, Marc |
| Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 15.2003, 1, p. 35-54
|
| Subject: | Fernsehprogramm | Television programme | Wettbewerb | Competition | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001747501