Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Syagnik Banerjee and Phil Longstreet
| Year of publication: |
2016
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|---|---|
| Authors: | Banerjee, Syagnik ; Longstreet, Phil |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 4, p. 288-304
|
| Subject: | Mobile marketing | Virtual worlds | Social media marketing | E-commerce | Virtuo-physical consumers | Digital marketers | Online-Marketing | Internet marketing | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Social Web | Social web | Virtuelle Realität | Virtual reality | Mobile Marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-05-2015-0036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011639154