Mind the "academician-practitioner" gap : an experience-based model in the food and beverage sector
Year of publication: |
2014
|
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Authors: | Cavicchi, Alessio ; Santini, Cristina ; Bailetti, Lucia |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 17.2014, 4, p. 319-335
|
Subject: | Action research | Consumer science | Experiential learning theory | Experiential research | Industry-university relationship | Konsumentenverhalten | Consumer behaviour | Ernährungsindustrie | Food industry | Aktionsforschung |
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