Mind the fake reviews! : protecting consumers from deception through persuasion knowledge acquisition
Murilo Costa Filho, Diego Nogueira Rafael, Lucia Salmonson Guimarães Barros, Eduardo Mesquita
| Year of publication: |
2023
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|---|---|
| Authors: | Costa Filho, Murilo Carrazedo ; Rafael, Diego Nogueira ; Barros, Lucia Salmonson Guimarães ; Mesquita, Eduardo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-14
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| Subject: | Fake reviews | Online reviews | Persuasion knowledge | Trustworthiness | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Verbraucherschutz | Consumer protection | Virales Marketing | Viral marketing | Produktinformation | Product information | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113538 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534273