Minimalist or maximalist brand design : influence on brand perception in the context of online stores
Tim Emmermacher, Jan-Paul Lüdtke and Atilla Wohllebe
| Year of publication: |
2024
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| Authors: | Emmermacher, Tim ; Lüdtke, Jan-Paul ; Wohllebe, Atilla |
| Published in: |
Transformation im Consumer Sales : Innovative Unternehmenspraxis: Insights, Strategien und Impulse. - Wiesbaden : Springer Fachmedien Wiesbaden, ISBN 978-3-658-45174-5. - 2024, p. 91-108
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| Subject: | Brand Perception | Conjoint Analysis | E-Commerce | Maximalistic Brand Design | Minimalistic Brand Design | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Produktgestaltung | Product design | Conjoint-Analyse | Conjoint analysis | Markenimage | Brand image | Online-Handel | Online retailing | Website | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-658-45174-5_7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015182151