Minimum effective frequency for interactive television ads
Steven Bellman, Anika Schweda and Duane Varan
| Year of publication: |
2010
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|---|---|
| Authors: | Bellman, Steven ; Schweda, Anika ; Varan, Duane |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 11.2009/10, 4, p. 281-301
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869323