Mining customer requirements from online reviews : a product improvement perspective
Jiayin Qi, Zhenping Zhang, Seongmin Jeon, Yanquan Zhou
| Year of publication: |
December 2016
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| Authors: | Qi, Jiayin ; Zhang, Zhenping ; Jeon, Seongmin ; Zhou, Yanquan |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 53.2016, 8, p. 951-963
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| Subject: | Online review | Big data commerce | Product design | KANO | Conjoint analysis | Conjoint-Analyse | Produktgestaltung | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Big Data | Big data | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Personalisierung | Personalization | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2016.06.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011647459