Mining massive finde-grained behacior data to improve predictice analytics
David Martens, Foster Provost, Jessica Clark, Enric Junqué de Fortuny
| Year of publication: |
December 2016
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|---|---|
| Authors: | Martens, David ; Provost, Foster ; Clark, Jessica ; Junqué de Fortuny, Enric |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 40.2016, 4, p. 869-888
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| Subject: | Behavioral similarity | big data | response modeling | banking | payment data | customer analytics | Big Data | Big data | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011612497