Mining purchasing decision rules from service encounter data of retail chain stores
Fu-Ren Lin; Rung-Wei Po; Claudia Valeria Cruz Orellan
| Year of publication: |
2011
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|---|---|
| Authors: | Lin, Fu-ren ; Po, Rung-wei ; Orellan, Claudia Valeria Cruz |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9846, ZDB-ID 2069863X. - Vol. 9.2011, 2, p. 193-221
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009851108