Mining Twitter lists to extract brand-related associative information for celebrity endorsement
Charalampos Saridakis, Constantine S. Katsikeas, Sofia Angelidou, Maria Oikonomidou, Polyvios Pratikakis
| Year of publication: |
2023
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|---|---|
| Authors: | Saridakis, Charalampos ; Katsikeas, Constantine S. ; Angelidou, Sofia ; Oikonomidou, Maria ; Pratikakis, Polyvios |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 311.2023, 1 (16.11.), p. 316-332
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| Subject: | OR in marketing | Celebrity endorsement | Twitter lists | Big data | Data mining | Data Mining | Celebrity-Werbung | Social Web | Social web | Bergbau | Mining | Werbewirkung | Advertising effects | Big Data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2023.05.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014336472