Mintzberg's Emergent and Deliberate Strategies: Tracking Alcan's Activities in Europe, 1928-2007

The management scholar Henry Mintzberg has situated company strategies on a continuum that ranges from those that are the result of deliberate internal decisions, on one extreme, to those that emerge largely as a response to external pressures, on the other. This framework is applied to the strategies of the Canadian aluminum producer Alcan, in Europe, from its origins as a spin-off from Alcoa, in 1928, until its acquisition by Rio Tinto, in 2007. Throughout this period, the company gradually moved from emergent to more deliberate strategies, although external forces also influenced its decisions. The increasing centralization of Alcan's organizational structure paralleled its shift toward reliance on deliberate strategies.