Mirroring digital content marketing framework : capturing providers' perspectives through stimuli assessment and behavioural engagement response
Jelena Filipovic and Maja Arslanagic-Kalajdzic
| Year of publication: |
2023
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|---|---|
| Authors: | Filipovic, Jelena ; Arslanagić-Kalajdžić, Maja |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 57.2023, 9, p. 2173-2198
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| Subject: | Digital content marketing | News media | Online behavioural engagement | Stimuli | Stimulus-organism-response theory | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Digitalisierung | Digitization | Social Web | Social web | Digitale Güter | Digital goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2021-0158 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014448334