(Mis)representations of older consumers in advertising : stigma and inadequacy in ageing societies
Benjamin Rosenthal, Flavia Cardoso and Carla Abdalla
| Year of publication: |
2021
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|---|---|
| Authors: | Rosenthal, Benjamin ; Cardoso, Flávia ; Abdalla, Carla Caires |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 5/6, p. 569-593
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| Subject: | marginalised consumers | Marketplace exclusion | older consumers | positive stereotypes | stigma | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Werbung | Advertising | Soziale Ungleichheit | Social inequality | Altersgruppe | Age group | Werbewirkung | Advertising effects | Soziale Ausgrenzung | Social exclusion | Alternde Bevölkerung | Aging population | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2020.1850511 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515284