Misselling through agents
by Roman Inderst and Marco Ottaviani
| Year of publication: |
2009
|
|---|---|
| Authors: | Inderst, Roman ; Ottaviani, Marco |
| Published in: |
The American economic review. - Nashville, Tenn. : American Economic Assoc., ISSN 0002-8282, ZDB-ID 203590-X. - Vol. 99.2009, 3, p. 883-908
|
| Subject: | Direktmarketing | Direct marketing | Verkaufspersonal | Salespeople | Kundenservice | Customer service | Prinzipal-Agent-Theorie | Agency theory | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Classification: | M31 - Marketing ; M37 - Advertising ; M52 - Compensation and Compensation Methods and Their Effects (stock options, fringe benefits, incentives, family support programs) |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003863208