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Aufgabendefinition, Selbstdarstellung und Marketing von Non-Profit-Organisationen
Emsbach, Michael, (2010)
Produktmanagement in Nonprofit-Organisationen
Haßemer, Konstantin, (1994)
Marketing für Nonprofit-Organisationen : Grundlagen - Konzepte - Instrumente
Bruhn, Manfred, (2012)
Smart stewardship for nonprofits : making the right decision in good times and bad
Brinckerhoff, Peter C., (2012)
Mission-based management : leading your not-for-profit into the 21. century ; a guidebook for the leadership of not-for-profit organizations that want to serve more people, more ways, and stay in business while doing it
Brinckerhoff, Peter C., (1994)
Mission based marketing : positioning your not-for-profit in an increasingly competitive world
Brinckerhoff, Peter C., (2010)