Mission-based marketing : positioning your not-for-profit in an increasingly competitive world
Peter C. Brinckerhoff
| Year of publication: |
2003 ; 2. ed.
|
|---|---|
| Authors: | Brinckerhoff, Peter C. |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing | Nonprofit organizations | Nonprofit-Organisation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 258 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1998 |
| ISBN: | 0-471-23718-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004765734