Mission Impossible? Designing a Great Mission Statement to Ignite Your Plans

Suggests that writing a great mission statement can be perceived as a wonderful opportunity or a meaningless task – but it must be done well because the mission drives organizational goals, strategies and behaviour. Explores the problems of designing a scintillating mission and provides three real, superb examples of what a great mission can be.

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Year of publication:	1993
Authors:	Matejka, Ken ; Kurke, Lance B. ; Gregory, Barb
Published in:	Management Decision. - MCB UP Ltd, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 31.1993, 4
Publisher:	MCB UP Ltd
Subject:	Corporate planning \| Federal Express \| Goals \| Johnson & Johnson \| Strategic planning

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/00251749310037521 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014933562