Mission • Money • Merit: Using the Portfolio Approach to Drive Nonprofit Performance

Nonprofit organizations are continually faced with the challenge of where to allocate their limited funds and other resources across the diverse range of programs that they offer. Rather than examining each program separately, nonprofits should view their activities as a portfolio of programs. Mission, Money, and Merit are the three critical axes for strategic management of a nonprofit's portfolio.

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Year of publication:	2012
Authors:	Krug, Kersti ; Weinberg, Charles B.
Published in:	Foundations and Trends(R) in Marketing. - now publishers. - Vol. 6.2012, 3–4, p. 151-326
Publisher:	now publishers
Subject:	Product assortment \| Consumer decision making \| Consumer choice

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Extent:	application/xml
Type of publication:	Article
Other identifiers:	10.1561/1700000034 [DOI]
Classification:	H83 - Public Administration ; L31 - Nonprofit Institutions ; M31 - Marketing ; Z11 - Economics of the Arts and Literature
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010693766