Mission Statements, Innovation, and Academic Libraries: A Qualitative Study

Mission statements are used for a variety of reasons in organizations, including defining the purpose of the institution, communicating with its stakeholders, shaping its strategic planning process, providing a realistic snapshot of its everyday work, and outlining its future goals or objectives (among many others). For many academic libraries, mission statements are used to showcase resources, services, technologies, and innovations. The purpose of this study is to examine the mission statements of libraries that have won the ACRL Excellence in Libraries Award and analyze whether (or not) the winning libraries used innovation to create a distinct environment that was reflected through their mission statements. The study uses the work of Pearce and David (1987) to determine what elements are included in the mission statements. This chapter utilizes qualitative methodology in the study. Pearce and David (1987) outline eight elements found in mission statements: target customer; principal products/services; geographic domain; core technologies; survival, growth, or profit; company philosophy; self-concept; and public image. This qualitative study finds that the mission statements of the academic libraries collectively included seven of the elements, omitting survival, growth, or profit universally. Also, the inclusion of these elements allows many of the libraries to create their unique description, unveiling a commitment to innovation. As an original research study, this chapter adds a unique perspective to the concept of innovation in academic libraries, particularly as it examines the mission statements of award-winning libraries to determine if innovation is found in these foundational documents.