Mitigating choice overload : an experiment in the U.S. beer market
Year of publication: |
2019
|
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Authors: | Malone, Trey ; Lusk, Jayson L. |
Published in: |
Journal of wine economics. - New York, NY : Cambridge Univ. Press, ISSN 1931-4361, ZDB-ID 2520377-0. - Vol. 14.2019, 1, p. 48-70
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Subject: | choice overload | craft beer | search costs | Bier | Beer | Brauerei | Brewery | USA | United States | Informationskosten | Information costs | Konsumentenverhalten | Consumer behaviour | Experiment |
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