Mitigating principal-agent problems in base-of-the-pyramid markets : an identity spillover perspective
Geoffrey M. Kistruck; Christopher J. Sutter; Robert B. Lount Jr.; Brett R. Smith
| Year of publication: |
2013
|
|---|---|
| Authors: | Kistruck, Geoffrey M. ; Sutter, Christopher J. ; Lount, Robert B. ; Smith, Brett R. |
| Published in: |
Academy of Management journal : AMJ. - Valhalla, NY : Academy of Management, ISSN 0001-4273, ZDB-ID 221859-8. - Vol. 56.2013, 3, p. 659-682
|
| Subject: | Marketingmanagement | Marketing management | Niedrigeinkommen | Low income | Geschäftsmodell | Business model | Armutsbekämpfung | Poverty reduction | Prinzipal-Agent-Theorie | Agency theory | Kosten | Costs | Guatemala |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009780406