Mitigating risk in ecommerce transactions : perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
Year of publication: |
2014
|
---|---|
Authors: | Flanagin, Andrew J. ; Metzger, Miriam J. ; Pure, Rebekah ; Markov, Alex ; Hartsell, Ethan |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 14.2014, 1, p. 1-23
|
Subject: | Ecommerce | Credibility | User-generated content | Amazon | Product ratings | Electronic word of mouth | Information credibility | Purchase intention | Product quality | User ratings | Produktqualität | Virales Marketing | Viral marketing | Glaubwürdigkeit | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Electronic Commerce | E-commerce | Kundenintegration | Customer integration |
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