Mixed methods designs in marketing research
Robert L. Harrison; Timothy M. Reilly
| Year of publication: |
2011
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|---|---|
| Authors: | Harrison, Robert L. ; Reilly, Timothy M. |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 14.2011, 1, p. 7-26
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853874