Mixing advertising and editorial content in radio programmes : appreciation and recall of brand placements versus commercials
Eva A. van Reijmersdal
| Year of publication: |
2011
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|---|---|
| Authors: | Reijmersdal, Eva A. van |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 30.2011, 3, p. 425-446
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| Subject: | Werbewirkung | Advertising effects | Hörfunkwerbung | Radio advertising | Product Placement | Product placement | Hörfunkprogramm | Radio programme |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009301340