MkIS support for the marketing management process: Perceived improvements
| Year of publication: |
1995
|
|---|---|
| Authors: | Talvinen, Jari M. ; Saarinen, Timo |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 13.1995, 1, p. 18-27
|