MKTG 3
Lamb ; Hair ; McDaniel
| Alternative title: | MKTG 3.0 |
|---|---|
| Year of publication: |
2010 ; student ed.
|
| Authors: | Lamb, Charles William ; Hair, Joseph F. ; MacDaniel, Carl |
| Publisher: |
Mason, Ohio : South-Western Cengage |
| Subject: | Marketing | Strategische Planung | Soziale Verantwortung | Verbraucherverhalten | Produktentwicklung | Supply Chain Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 326 S. : zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-78928-9 ; 978-0-324-78928-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004930904