MM
[Dawn Iacobucci]
| Year of publication: |
2012 ; 2. ed., student ed.
|
|---|---|
| Authors: | Iacobucci, Dawn |
| Publisher: |
Mason, Ohio : South-Western |
| Subject: | Marketingstrategie | Positionierung <Marketing> | Preisbildung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 243 S., 20 Bl. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-538-48138-0 ; 0-538-48138-2 ; 978-0-538-48134-2 ; 0-538-48134-X ; 978-0-538-48206-6 ; 0-538-48206-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10008968761