MM
Dawn Iacobucci
| Year of publication: |
2010 ; Student ed.
|
|---|---|
| Authors: | Iacobucci, Dawn |
| Publisher: |
Mason, Ohio : South-Western |
| Subject: | Marketingstrategie | Positionierung <Marketing> | Preisbildung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 237 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | enthält: Student reference card, 17 Bl. |
| ISBN: | 0-324-35977-2 ; 978-0-324-78443-5 ; 0-324-78443-0 ; 978-0-324-35977-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004937899