Mobile advertisement campaigns for boosting in-store visits : a design framework and case study
Kimia Keshanian, Narayan Ramasubbu, Kaushik Dutta
| Year of publication: |
2023
|
|---|---|
| Authors: | Keshanian, Kimia ; Ramasubbu, Narayan ; Dutta, Kaushik |
| Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 8, p. 2438-2454
|
| Subject: | in-store visits | machine learning operations (MLOps) | mobile advertisements | optimization | targeted advertising | Werbung | Advertising | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Künstliche Intelligenz | Artificial intelligence | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Mobile Marketing | Mobile marketing | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.13984 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014328691