Mobile advertising : an empirical study of temporal and spatial differences in search behavior and advertising response
Khim-Yong Goh; Junhong Chu; Jing Wu
| Year of publication: |
2015
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|---|---|
| Authors: | Goh, Khim Yong ; Chu, Junhong ; Wu, Jing |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 30.2015, p. 34-45
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| Subject: | Mobile advertising | Location awareness | Information search | Advertising response | Clickstream data | Werbewirkung | Advertising effects | Werbung | Advertising | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Informationsverhalten | Information behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011292341