Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wei Wang & Gang Li & Richard Y.K. Fung & T.C.E. Cheng
| Year of publication: |
2019
|
|---|---|
| Authors: | Wang, Wei ; Li, Gang ; Fung, Richard Y. K. ; Cheng, T. C. E. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 47.2019, p. 84-101
|
| Subject: | Consumer traffic | Mobile advertising | Pricing | Spatial competition | Game theory | Räumlicher Wettbewerb | Mobilkommunikation | Mobile communications | Spieltheorie | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Mobile Marketing | Mobile marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2019.02.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060938