Mobile advertising avoidance : exploring the role of ubiquity
Shintaro Okazaki; Francisco José Molina; Morikazu Hirose
| Year of publication: |
2012
|
|---|---|
| Authors: | Okazaki, Shintaro ; Molina, Francisco José ; Hirose, Morikazu |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 22.2012, 3, p. 169-183
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| Subject: | Advertising | Information privacy concerns | Mobile commerce | Risk | Trust | Ubiquity | Datenschutz | Data protection | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Werbung | Vertrauen | Confidence | Mobile Marketing | Mobile marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009657247