Mobile advertising engine for centralized mobile coupon delivery
Jeffrey Wray; Daniel Plante
| Year of publication: |
2011
|
|---|---|
| Authors: | Wray, Jeffrey ; Plante, Daniel |
| Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 4.2011, 1, p. 75-85
|
| Subject: | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Kundenbindungsprogramm | Loyalty program | Werbewirkung | Advertising effects | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008821636