Mobile apps personalisation and shareability as drivers of students' choices
Kleopatra Konstantoulaki, Kostas Kaimakis, Panagiotis Kaldis and Ioannis Rizomyliotis
| Year of publication: |
2023
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|---|---|
| Authors: | Konstantoulaki, Kleopatra ; Kaimakis, Kostas ; Kaldis, Panagiotis ; Rizomyliotis, Ioannis |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 14.2023, 2, p. 190-201
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| Subject: | mobile apps | shareability | personalisation | in-app purchases | higher education | student decisions | Mobile Anwendung | Mobile application | Studierende | Students |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2023.129933 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310010