Mobile augmented reality as an internationalization tool in the "Made In Italy" food and beverage industry
Lara Penco, Francesca Serravalle, Giorgia Profumo, Milena Viassone
| Year of publication: |
2021
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|---|---|
| Authors: | Penco, Lara ; Serravalle, Francesca ; Profumo, Giorgia ; Viassone, Milena |
| Published in: |
Journal of management & governance. - Dordrecht [u.a.] : Springer Science + Business Media B.V, ISSN 1572-963X, ZDB-ID 2016991-7. - Vol. 25.2021, 4, p. 1179-1209
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| Subject: | Digitalization | Mobile augmented reality | Made in Italy | Internationalization | Food and beverage | Consumer experience | Ernährungsindustrie | Food industry | Italien | Italy | Globalisierung | Globalization | Getränkeindustrie | Beverage industry | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10997-020-09526-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012656541