Mobile banking adoption : future channel usage, services and platforms
Jennifer Mullan, Laura Bradley and Sharon Loane
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Mullan, Jennifer ; Bradley, Laura ; Loane, Sharon |
| Published in: |
Banking : services, opportunities and risks. - New York : Nova Science Publishers, ISBN 978-1-5361-2837-6. - 2017, p. 1-13
|
| Subject: | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Vertriebsweg | Distribution channel | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011762523