Mobile banking app experience of Generation Y and Z consumers
Neeru Sharma and Meena Sharma and Tejinderpal Singh
| Year of publication: |
2024
|
|---|---|
| Authors: | Sharma, Neeru ; Sharma, Meena ; Tejinderpal Singh |
| Subject: | Continuance intention | Customer experience | Generation Y | Generation Z | Mobile banking | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Mobile Anwendung | Mobile application | Beziehungsmarketing | Relationship marketing | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction | Generationengerechtigkeit | Intergenerational equity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-08-2023-0793 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210726