Mobile-based value co-creation : contextual factors towards customer experiences
| Year of publication: |
2022
|
|---|---|
| Authors: | Lei, Soey Sut Ieng ; Wang, Dan ; Law, Rob |
| Published in: |
Tourism review. - Bingley : Emerald, ISSN 1759-8451, ZDB-ID 2412174-5. - Vol. 77.2022, 4, p. 1153-1165
|
| Subject: | Customer participation | Hotel mobile app | Hotel-customer interaction | Mobile application | Travel | Value co-creation | Kundenintegration | Customer integration | Mobile Anwendung | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
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