Mobile commerce applications service quality in enhancing customer loyalty intention : mediating role of customer satisfaction
Nurul Fazleen Mohd Zariman, Norshima Humaidi, Muhammad Hafiz Abd Rashid
| Year of publication: |
2023
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|---|---|
| Authors: | Nurul Fazleen Mohd Zariman ; Norshima Humaidi ; Muhammad Hafiz Abd Rashid |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 28.2023, 4, p. 649-663
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| Subject: | Customer loyalty intention behaviour | Customer satisfaction | E-service quality | Mobile commerce applications | SERVQUAL | Kundenzufriedenheit | Dienstleistungsqualität | Service quality | Mobile Business | Mobile business | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenbindung | Customer retention | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-022-00190-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014479008