Mobile communication and seniors : an exploratory study on their consumption of apps
Susana Fernández-Lores, Juan Antonio Marquez, and Silvia Villaverde
| Year of publication: |
2021
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|---|---|
| Authors: | Fernández-Lores, Susana ; Marquez, Juan Antonio ; Villaverde, Silvia |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 27.2021, 7, p. 952-970
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| Subject: | adoption process | mobile applications | Mobile communication | perceived usefulness | seniors | support | technology | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Mobiltelefon | Mobile phone | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2021.1888183 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012621780